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Home » Op-ed | Your brand is an asset. Are you protecting it like one?

Op-ed | Your brand is an asset. Are you protecting it like one?

By Big New York · 10/23/2026 · Updated 10/23/2026

Sometimes what breaks is a copycat. I've had brands come to us with sales down 40% on Amazon because of knockoffs they already knew about. They had someone Earlier this month, my firm, ESCA Legal, hosted Boardrooms & Brunch™, a ladies’ luncheon at Pendry Natirar in Peapack, NJ. More than 50 women showed up. Founders.

For New York readers, the important questions are what this story changes, who is affected, what remains uncertain, and whether official records or public responses support the claims being discussed.

BigNY links to the original media report so readers can review the reporting directly. When official records, agency pages, court filings, audits, or public statements are available, they should be read alongside the media account for full context.

Questions New Yorkers may ask

What is the main point for New York readers?

Sometimes what breaks is a copycat. I've had brands come to us with sales down 40% on Amazon because of knockoffs they already knew about. They had someone Earlier this month, my firm, ESCA Legal, hosted Boardrooms & Brunch™, a ladies’ luncheon at Pendry Natirar in Peapack, NJ. More than 50 women showed up. Founders.

What should readers check next?

Readers should compare the media report with official records, agency pages, public statements, court records, or follow-up reporting when available.

Does this prove wrongdoing?

No. BigNY treats criticism and concerns as questions unless they are supported by named sources, official records, lawsuits, audits, court filings, investigations, or direct public statements.

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