Mayor Zohran Mamdani released a World Cup welcome video for visitors coming to New York City, highlighting transit, neighborhoods, culture and five-borough energy.

Mayor Mamdani Releases Welcome Video for World Cup Visitors Coming to New York City

NEW YORK — Mayor Zohran Kwame Mamdani has released a welcome video for the millions of visitors expected to come to New York City for the 2026 FIFA World Cup™, presenting the city as a global destination of culture, transit, neighborhoods, food, history and everyday street life.

The video, released by the mayor’s administration, offers practical guidance for visitors on how to get around New York, what to see, and how to experience the city like a New Yorker — even if only for a few weeks. The message is aimed not only at international soccer fans, but also at New Yorkers who may want to rediscover their own city during one of the world’s largest sporting events.

“New York is unlike any place on earth — 800 languages, 300 neighborhoods and at least one chatty yellow cab driver who will inshallah get you to the Museum of Natural History,” Mayor Mamdani said in the official announcement. “Whether you’re here for a week or the start of something bigger, this city has a way of becoming yours.”

According to City Hall, the welcome video was filmed across all five boroughs, capturing the everyday rhythm of New York: subway platforms, sidewalks, parks, yellow cabs and public spaces that define the city’s identity. The video also features Richard Chow, a member of the New York Taxi Workers Alliance, who joined Mamdani during the 2021 hunger strike. In the video, Chow picks up the mayor and drives him through the city.

The administration says the video will be shown across city digital channels, on taxi cab screens throughout New York and at World Cup watch parties. Additional placements are expected. Visitors are being directed to NYCtourism.com for official information on attractions, events, transportation and travel planning.

A Global Stage for New York

The 2026 FIFA World Cup™ will bring enormous international attention to the New York metropolitan area. For New York City, the tournament is more than a sports event. It is an opportunity to promote local businesses, hotels, restaurants, museums, transportation systems, cultural institutions and neighborhood tourism across all five boroughs.

New York’s strength as a host city is its diversity. The city is home to immigrant communities from around the world, making it a natural gathering place for global soccer fans. From Queens restaurants and Brooklyn streets to Manhattan museums, Bronx parks and Staten Island waterfront views, the city is preparing to welcome visitors with a message of openness and energy.

What Visitors Should Know

For World Cup visitors, New York City offers several key advantages: extensive public transportation, world-famous landmarks, major airports, hotels across multiple price ranges and thousands of restaurants representing nearly every culture. The city’s official tourism resources are expected to play a central role in helping visitors plan their stay.

The mayor’s welcome video is designed to make that experience feel approachable. Rather than only showing postcard images, the video emphasizes the lived experience of New York — riding the subway, walking through neighborhoods, taking a cab, visiting parks and encountering the city’s many languages and communities.

Why It Matters

Major international events can reshape how visitors see a city. For New York, the World Cup is a chance to reinforce its status as a global capital while also pushing tourists beyond the usual landmarks. The city wants visitors to explore neighborhoods, support small businesses and experience New York as a living city, not just a destination.

The welcome video is part of that broader effort. It presents New York as a place where visitors can arrive for soccer, but leave with a deeper connection to the city’s culture, people and daily life.

Key Points

• Mayor Zohran Kwame Mamdani released a welcome video for World Cup 2026 visitors.
• The video was filmed across all five boroughs of New York City.
• It highlights transit, taxis, parks, sidewalks, neighborhoods and local culture.
• The video features Richard Chow of the New York Taxi Workers Alliance.
• It will appear on city digital channels, taxi cab screens and at World Cup watch parties.
• Visitors are directed to NYCtourism.com for official travel and event information.

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